Do search engines understand what your pages actually are?
Explore what schema you have, generate what's missing, and publish valid JSON-LD straight to your site.
“Do search engines understand what my pages are?”
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [ … ]
}
Schema & Structured Data, as it looks in the app
Search engines can only surface what they can identify — and most pages never say what they are.
Absent, or quietly wrong
Most sites either ship no structured data at all, or shipped some once and never checked it again.
Rich results you're eligible for simply never appear, and nothing tells you why.
The explorer reads your live pages and shows what's actually there today.
A spec you have to learn first
Hand-writing valid JSON-LD means knowing schema.org's types well enough not to break them.
An afternoon per template, and one wrong property invalidates the whole block.
The generator builds it from your page's own content, typed correctly by construction.
Then it needs a developer
Even correct markup usually sits in a ticket, waiting for someone to paste it into a theme file.
Weeks between writing the schema and the schema being live.
Valid JSON-LD is written straight into the page through the connector.
What's in Schema & Structured Data
Every capability shipping in the product today — and what's still coming, named honestly rather than hidden.
4 steps, start to finish
The actual pipeline, not a black box — with what each step produces.
- 01Step 1 of 4
See what schema you already have
The explorer reads your live pages and shows what structured data is actually present today, not what you think you added.
Reads the live pagePer URLTypes and propertiesOrganizationBreadcrumbListArticle — missing authorFAQPage — not presentFound on /blog/seo-guide
- 02Step 2 of 4
Generate what's missing
Pick a schema type and it's built as valid JSON-LD from your page's own content, not a blank template you fill in from scratch.
Built from your contentCorrect by constructionNot a blank template{
"@type": "FAQPage",
"mainEntity": [
{ "@type": "Question", "name": "…" }
]
}
Populated from the page's own Q&A
- 03Step 3 of 4
Validate before it goes live
Every schema block is checked for validity against schema.org's own rules before publishing.
schema.org rulesRequired propertiesBlocks on error@context resolvesRequired properties presentTypes match page contentReady to publish - 04Step 4 of 4
Publish it to the page
Valid JSON-LD is written straight into the page via the connector — no manual copy-paste into a theme file.
No theme editNo developer ticketReversiblebefore<head> — no structured data
after<head> Article · FAQPage · BreadcrumbList
Written by the connector
Five disciplines, one loop. Schema & Structured Data is step 1.
- 1Audit & Technical SEOYou are here
- 2On-Page Fixes
- 3Content & Keywords
- 4Off-Page & AI Search
- 5Reporting & Analytics
These jobs chain — most teams don’t stop at just one.
Questions people ask
The generator covers the common, high-value types (Article, Product, FAQPage, LocalBusiness, and more) built from your page's own content.
Against schema.org's spec — Google's own Rich Results eligibility can add stricter requirements on top, which is worth a separate check with Google's own testing tool before relying on rich results.
Through the WordPress connector, the same mechanism Auto-Fix uses to write titles and meta — nothing is copy-pasted by hand.
The explorer shows what's there first, so you're generating what's missing rather than blindly replacing an existing implementation.
The explorer and generator work regardless of platform; one-click publishing currently requires the WordPress connector, so on other platforms you'd copy the generated JSON-LD in manually.
Try Schema & Structured Data on your own site
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