Sometimes the problem is a page you haven't written yet.
Researched from what's already ranking, structured the way you approve, written in your brand's voice — start to published URL.
“Write the pages I'm missing”
Content Engine, as it looks in the app
The pages that would actually move the needle are the ones that never get written.
The backlog wins
Every article you know you should write loses to the work that has a deadline attached.
A year of intent goes uncaptured while competitors rank for it instead.
A keyword becomes a researched draft in one pass, so writing stops competing for calendar space.
Days per article
Briefing a writer, waiting for the draft, then editing it into your voice is a multi-day loop.
Four articles a month is a good month, and it costs more than it earns.
Research, outline, and draft run in minutes, with you approving the outline before a word is written.
Generic AI output
Drafts that skip real research read like it — confident, fluent, and about nothing in particular.
You rewrite it anyway, so the tool saved you nothing.
Ranked competitors, People Also Ask, and community threads are read for your exact keyword first.
What's in Content Engine
Every capability shipping in the product today — and what's still coming, named honestly rather than hidden.
4 steps, start to finish
The actual pipeline, not a black box — with what each step produces.
- 01Step 1 of 4
Research the live SERP
Ranked competitors, People Also Ask, and community threads are read for your exact keyword before anything is written.
Live results, not memoryPAA questionsReddit & Quora1 · competitor.com/guide2,400 w2 · rival.io/how-to1,850 w3 · blog.other.com3,100 wPeople Also Ask8 questionsRead before a word is drafted
- 02Step 2 of 4
Build an outline you can edit
Structure comes back section by section, with intent attached to each heading — rearrange or cut before a word is drafted.
Section by sectionIntent per headingEditable before draftingH2 What it actually costs informational
H2 How pricing is calculated informational
H2 Cheaper alternatives commercial
H2 Which one to pick transactional
Rearrange or cut any of it
- 03Step 3 of 4
Draft in your brand voice
The approved outline is written into a full draft using your brand kit's tone and terminology, not a generic house style.
Your brand kitYour terminologyMinutes, not daysIntroSection 1Section 2Section 3Writing · 1,420 words so far
- 04Step 4 of 4
Review, add a featured image, and publish
Every draft stays editable end to end, with a featured image pulled from your brand kit before it goes out.
Fully editableBrand-kit imageryPublishes to your siteDraft reviewedFeatured image generatedSEO tab — title & meta scoredPublished to /blog
Five disciplines, one loop. Content Engine is step 3.
- 1Audit & Technical SEO
- 2On-Page Fixes
- 3Content & KeywordsYou are here
- 4Off-Page & AI Search
- 5Reporting & Analytics
These jobs chain — most teams don’t stop at just one.
Questions people ask
It pulls the live SERP for your exact keyword — ranked competitors and their heading structure, People Also Ask, Reddit and Quora — before drafting starts.
Yes — the draft follows whatever outline you approve; delete a section and it doesn't get added back in.
Drafts are written using your brand kit's tone and terminology rather than a fixed house style, and every draft stays editable before publishing.
Generated from your connected brand kit, so it matches your site's visual identity rather than a generic stock image.
Editorial control means nothing publishes without your review unless you explicitly turn on Auto-Pilot for that project.
Try Content Engine on your own site
Sign in to pick up your existing projects, or start a new one and see it run.